Marketing Coordinator Position

Summary of Activities

• Coordinate and monitor all Medix brand initiatives, internal and external marketing and communications.
• Social media platforms (Medix): coordinate all social media initiatives, includes creating content, coordinating campaigns and monitoring social media platforms.
• Website: maintain website content including recent deliveries, blogs, news, white papers, etc.
• Email marketing: drive content email marketing and coordinate campaigns, including surveys.
• Memberships & Sponsorships: coordinate all memberships, sponsorships requests, track expenses, and other administrative aspects
• Lead Generation and Management: distribute leads as needed, and maintain quality of leads and records collected through HubSpot CRM.
• Corporate Communications: support Medix site including internal events and initiatives, and support other departments such as HR, with internal campaigns as needed
• Coordinate DBC U.S. activities, projects, and initiatives, as needed
• Trade Shows and Marketing/Sales Events: includes coordinating arrangements for hotels, conference rooms, restaurants, logistics, planning, etc
• Support Dealer Network through Dealer Engagement plan, Dealer and Customer requests, including site visits etc.
• Photography & Videography: photograph and video product, customers, etc. as needed
• Procurement: coordinate print literature, tradeshow materials, promotional supplies & more, as needed
• Media & Advertising: coordinate campaigns as needed, aligning brand and overarching strategy
• Sales Support: supports sales staff by fostering open communication to adequately translate sales messages into marketing initiatives, includes creating presentations
• Meetings: participate in DBC shared marketing service meetings and local site meetings
• Budget: track ongoing expenses in working budget, includes reviewing, approving, and coding invoices for accounting. participate in annual budget planning
• Reporting: assist in analyzing and summarizing website, social, and paid search marketing analytics and provide reports as needed
• Marketing Assets/Dealer Portal: manage all marketing assets, manage cloud storage system (Box) files and access IDs
• HubSpot: serve as the internal advocate and manager of HubSpot platform and related initiatives

Technical Skills/Competencies

• Bachelor’s Degree in Marketing, or 3 years minimum of relevant field experience
• Intermediate understanding of marketing principles and effective messaging
• Intermediate editorials skills
• Basic graphic design skills
• Experience with CRM tool, preferably HubSpot
• Experience in Microsoft Office Suite and Social Media Platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube)
• Experience or knowledge of common marketing tools: HootSuite, WordPress, Eventbrite, Canva, and Google Analytics

Personality Traits / Core Skills

• Strong event coordination and planning skills required
• Strong written and oral communication skills required, writing sample will be requested
• Highly organized with keep attention to detail
• Works well under pressure with ability to multi-task and adhere to deadlines
• Ability to thinking both critically and creatively, contributing new ideas
• Team player attitude with strong ability to work independently
• Thrives in fast paced environment

Essential Functions / Physical Requirements

• To demonstrate Values that align with our corporate culture: be Customer Centric, inspire Leadership, show Integrity, embody Family Spirit, and pursue Excellence